PRIVACY POLICY

 

Last edited: 21.12.2024

 

Welcome to RealHorse, a service provided by KeyDiagnostics. Your privacy is important to us, and we are committed to safeguarding your personal information while you use our app. This Privacy Policy outlines how we collect, use, and protect your personal data as you interact with RealHorse. By using RealHorse, you agree to the practices described in this Privacy Policy.

1. Personal Data We Process

We process various categories of personal data about you:

1.1. Account Information:

When you create an account, you provide us with your name and email address. Additionally, we may collect user data such as gender, age, user relationships, once the app is installed on your device.

1.2. Data from Third-Party Login:

If you choose to log in using Facebook, Apple, Google or other Third-party Login, we may collect your name, gender, age (calculated from your date of birth), and interests/hobbies from your Third-party account. We may also gather information about other RealHorse users among your Third-party friends or connections.

1.3. Data from Google Analytics:

During the registration process, we collect non-identifiable information through Google Analytics, which does not include account-specific data.

1.4. Horse Data:

We save data from your including diagnosis provided by you or your expert. We use the data to train the proprietary RealHorse algorithm to make it even better at helping you and your horse in the future.

1.5. User Activity Data:

We save and process user activity data for analytical purposes, customer support, and marketing.

1.6. Results, Images, and Videos:

Results, images, and videos that you post within the app, including metadata, are saved.

1.7. Location Data:

Location data is collected when using the app in order to help you find expert help and provide relevant information, based on your geographical location.

1.8. Communication Data:

Data collected when you contact us, including user data and relevant information about your customer support interactions.

1.9. Survey Data:

We may invite you to participate in online customer satisfaction surveys, where you may be asked to provide certain personal information.

1.10. Technical Data:

Technical data collected from your mobile device includes IP address, browser type, screen resolution, preferred language, operating system, and computer platform. This data may be used for analytics and troubleshooting.

1.11. Subscription Data:

Data related to your subscription, including receipt information from App Store and Google Play Store for in-app purchases.

2. How We Gather Your Personal Data

We collect your personal data through various methods:

2.1. Information You Provide:

Most of the data we collect is directly provided by you during the registration process and through your interactions with the app.

2.2. Data We Collect:

If you use a Third-party Login, we collect data from your Third-party account. We also gather information through cookies, Google Analytics, pixels, and similar technologies to improve the service.

3. Purposes of Our Data Processing and Legal Grounds

We process your personal data for several purposes and based on legal grounds, including but not limited to:

3.1. To Register Your Account:

We use your name and email address to create your account, fulfilling our contractual relationship and legitimate interests.

3.2. To Monitor Your Horse’s Development:

Your horse’s movement data is saved and related diagnosis and other data are saved to monitor the development of your horse’s movement, with your consent and for fulfilling our contractual relationship.

3.3. For Functionality:

We use personal data to manage your account and deliver the service effectively, based on our contractual relationship and legitimate interests.

3.4. To Communicate:

Your contact information is used to send you important information related to the service, for contractual necessity and legitimate interests.

3.5. For Marketing:

We may send newsletters and updates about RealHorse and related services, based on legitimate interests. We may use cookies and analytics for marketing purposes.

3.6. For Marketing Collaborations:

We and potential partners may send you information about collaborations and offers based on your interests and service usage, grounded in legitimate interests.

3.7. For Research and Development of the Technology:

We collaborate with researchers and provide them with data in an aggregated non-identifiable form in order to improve horse health knowledge.

3.8. To Provide Customer Support:

Personal data may be used for customer support purposes and troubleshooting, based on contractual necessity and legitimate interests.

3.9. For Customer Surveys:

We may conduct customer satisfaction surveys based on our legitimate interests in improving our services.

3.10. To Develop and Improve the Service:

We use your data to continuously improve the accuracy of both the vision analysis algorithm and the diagnostic algorithm. We collaborate with leading researchers, and we will explore implementing Artificial Intelligence in the service.

3.11. To Fulfill Legal Obligations:

We process personal data to fulfill legal obligations, such as reporting to authorities and compliance with applicable laws.

3.12. To Protect Our Interests:

We may use personal information to protect our legal rights and enforce claims, based on legitimate interests.

3.13. In Connection with Business Changes:

In cases of mergers, acquisitions, or strategic changes, your personal data may be processed and transferred to parties involved, based on our legitimate interest in business development.

4. Children's Privacy

RealHorse is not intended for individuals under the age of 13. We do not knowingly collect personal data from children under 13 years of age. If we become aware of such data, we will promptly delete it. If you suspect we have collected data from a child under 13, please contact us.

5. How We Share Your Personal Data

We share your data with trusted parties for service and research purposes, including:

5.1. Our Employees, Researchers, and Consultants:

Restricted access to those who need it to perform their work while maintaining strict confidentiality.

5.2. Service Providers:

We share data with third parties for delivering services, maintaining operations, and improving our offerings, subject to strict data handling agreements.

5.3. Authorities and Public Actors:

When required by law or legal obligations, we share data with law enforcement agencies, regulatory authorities, and other government bodies.

5.4. Researchers:

We collaborate with researchers and provide them with data in an aggregated non-identifiable form in order to improve horse health knowledge.

5.5. Business Transfers:

In mergers, acquisitions, or other business changes, your data may be shared or transferred to relevant parties.

5.6. Other Users of the Service:

Certain personal data, such as name and profile information, is made public within the app and shared with other users when you allow this within the app.

6. Where We Process Your Personal Data

While we strive to process and store your data within the EU/EEA, some situations may require data to be transferred to destinations outside this territory. In such cases, we ensure that adequate safeguards are in place to protect your data in compliance with the GDPR.

7. How Long We Keep Your Personal Data

We retain your data only for as long as necessary for the purposes it was collected. This duration depends on the type of information and the reason for processing. Some data may be kept longer for legal or contractual reasons.

8. Cookies

We use cookies and similar technologies for various purposes, including account settings, user data, analytics, marketing, and troubleshooting. We also use Google Analytics and Facebook Pixel for these purposes.

9. Your Rights

You have several rights regarding your personal data, including:

  • Right to access your data.
  • Right to transfer your data.
  • Right to object to processing.
  • Right to rectification.
  • Right to erasure (‘right to be forgotten’).
  • Right to restriction.
  • Right to withdraw your consent.
  • Right to complain to the supervisory authority.

10. How to Request Deletion of Your Data

If you would like us to delete your personal data, please follow these steps:

  1. Open the RealHorse app on your device.
  2. Navigate to the Profile tab.
  3. Select Edit Profile.
  4. Tap on Delete Account.

By confirming this action, your subscription will be canceled, and all of your data will be permanently deleted. Please note that this process is irreversible, and you will not be able to recover your data once it has been deleted. If you only pause your subscription, we will keep your data for you.

Alternative Method:

If you are unable to access the app or prefer to request deletion through other means, please contact us at:

Email: support@realhorse.com

We will process your request in accordance with applicable data protection laws and ensure that your data is deleted promptly and securely.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in RealHorse. You will be informed of significant changes, but we recommend reviewing this Privacy Policy periodically for awareness of any amendments.